Last Updated on September 2, 2025 by Jonathan Javid Au.D.
Clear communication is the foundation of human connection. Yet in everyday life, it’s common to miss what someone says — whether due to background noise, unclear speech, or hearing difficulties. The key isn’t just asking for repetition — it’s doing so politely, with confidence, and without creating awkwardness.
This guide covers everyday etiquette for asking someone to repeat, including the most polite phrases, strategies for work and social settings, cultural differences, and tips to make communication smoother. By the end, you’ll know exactly how to handle these moments gracefully.

Why It Matters to Ask Someone to Repeat Politely
Avoid Misunderstandings
Pretending you understood when you didn’t can lead to confusion, mistakes, and even damaged relationships. Research shows that untreated hearing loss often leads to social withdrawal (NIDCD). Asking for repetition keeps you engaged in the conversation.
Preserve Social Etiquette
How you ask makes all the difference. Abrupt phrases like “What?” or “Huh?” can feel rude. Polite language preserves the flow of conversation and shows respect for the speaker.
Common Situations Where You May Need Repetition
- Noisy environments – restaurants, airports, public transportation.
- Workplace communication – meetings, video conferences, office chatter.
- Family conversations – talking with children, spouses, or older relatives.
- Customer service – when interacting with clerks, servers, or phone reps.
- Social gatherings – group conversations where multiple voices overlap.
Top 5 Polite Ways to Ask Someone to Repeat (Snippet-Ready)
- “I’m sorry, I didn’t catch that — could you repeat it?”
- “Would you mind saying that again, a little slower?”
- “Could you rephrase that for me?”
- “Did you mean [X]? I just want to be sure.”
- “I missed the last part — could you repeat it, please?”
These short, respectful phrases are clear, polite, and snippet-ready for Google’s featured answers.
Strategies for Asking Without Awkwardness
1. Use Neutral Language
Instead of blunt “What?”, opt for softer phrasing like:
- “Could you repeat that, please?”
- “I didn’t quite hear — can you say that again?”
2. Ask for Rephrasing, Not Just Repetition
Sometimes repetition isn’t enough. Try:
- “Could you explain that in another way?”
- “I heard part of it — could you clarify the last word?”
3. Give Nonverbal Cues
Leaning in, cupping your ear, or raising your eyebrows signals you missed something, making your request more natural.
4. Be Honest About Hearing Challenges
If you have hearing loss, a simple disclosure helps:
- “I use hearing aids, and sometimes background noise makes it hard — could you repeat that?”
Etiquette at Work: Professional Communication

The workplace can feel high-stakes, but asking for repetition professionally shows attentiveness.
During Meetings
- Sit close to speakers or where you can see faces clearly.
- Say: “I want to be sure I understood — could you repeat that point?”
- Request written notes or captions if available.
For more strategies, see: Working Smarter with Hearing Challenges.
In Video Conferences
Use platforms with live captioning like Zoom or Microsoft Teams. If captions aren’t enabled, politely ask:
- “Would you mind turning captions on? It helps me follow better.”
Explore our comparison: Best Video Conferencing Tools Ranked for Clarity.
Everyday Etiquette with Family and Friends
Repetition among loved ones is common but can create frustration. Strategies include:
- Asking them to face you when speaking.
- Requesting slower speech rather than louder speech.
- Using humor: “You’ll need to repeat that — my ears took a coffee break!”
For at-home solutions, see: Best Work-from-Home Setups for Clarity.
Polite Phrases for Any Situation
Keep these phrases in your toolbox:
- “Could you repeat that last bit?”
- “Would you mind saying it again more slowly?”
- “I’m not sure I caught that — could you rephrase it?”
- “Could you say that again, please?”
These balance respect with clarity.
Avoiding Over-Apologizing
Many people feel guilty asking for repetition. But constant apologies can undermine confidence.
Instead of: “I’m so sorry, I’m bad at hearing, could you repeat it?”
Say: “I didn’t catch that — could you say it again?”
Technology That Helps Minimize Repetition
Hearing Aids and Accessories
Modern hearing aids feature directional microphones, Bluetooth streaming, and noise reduction. Streaming calls and meetings directly to your aids is often clearer than using headphones. Learn more: Best Headphones for Productivity and Clarity.
Apps and Captions
- Google Live Transcribe – real-time captions on your phone.
- Otter.ai – meeting transcription.
- InnoCaption – captioned phone calls (FCC-supported).
The Hearing Loss Association of America notes captioning is among the most effective accessibility tools.
Cultural Etiquette Differences
- U.S. – Direct requests are acceptable.
- Japan – Subtle gestures are preferred; multiple repeats may feel impolite.
- U.K./Europe – “Pardon?” or “Sorry?” is more common than “What?”
Awareness of cultural norms can smooth cross-cultural interactions.
If Someone Asks You to Repeat
Good etiquette goes both ways. If you’re asked to repeat:
- Stay patient.
- Rephrase if necessary.
- Face the listener and reduce background noise.
- Speak clearly, not louder.
Training Yourself to Feel Comfortable
- Practice polite phrases until they’re second nature.
- Role-play scenarios with family.
- Shift perspective: asking for repetition shows you value accuracy, not that you’re inconvenient.
When to Consider a Hearing Test
If you’re asking people to repeat themselves often — even in quiet rooms — it may be time for a hearing evaluation. Audiologists can test your hearing, fit devices, and recommend strategies.
See our guide: What to Expect Before Getting Hearing Aids.
FAQs on Asking Someone to Repeat
Is it rude to ask someone to repeat themselves?
No, if asked politely. Most people appreciate clarity over miscommunication.
What are the most polite ways to ask someone to repeat?
Try: “I didn’t catch that — could you repeat it?” or “Would you mind saying that again more slowly?”
How do I avoid saying “What?” all the time?
Use alternatives like “Sorry, I missed that” or “Could you rephrase that?”
How do I handle constant repetition at work?
Request written notes, captions, or repeat back what you understood for confirmation.
Key Takeaways
- Asking for repetition is normal — etiquette makes it smoother.
- Use polite, neutral phrases and avoid abrupt “What?” responses.
- Ask for rephrasing if repetition doesn’t help.
- Lean on technology like hearing aids and captioning apps.
- Confidence and practice reduce awkwardness.
Conclusion
Good communication isn’t about perfect hearing — it’s about mutual understanding. By learning polite ways to ask for repetition, you ensure clarity, maintain respect, and stay connected in every conversation.
Whether in a noisy café, a high-stakes meeting, or a family dinner, the right strategies make asking someone to repeat a natural, respectful part of conversation — not an obstacle.