Last Updated on August 9, 2025 by Jonathan Javid Au.D.
Oticon is one of the world’s most respected hearing aid brands, with a history spanning more than 115 years. Founded in 1904 in Denmark, Oticon is part of Demant A/S, a global leader in hearing healthcare. The company’s mission is simple yet powerful: “Life-changing hearing care.”
What sets Oticon apart is its scientific approach to sound. Rather than simply amplifying all noise, Oticon focuses on how the brain processes sound. Their BrainHearing™ philosophy ensures users hear more naturally and with less listening effort — even in complex environments.
In 2025, their flagship model, the Oticon Intent, uses an on-board Deep Neural Network (DNN) trained with millions of real-life sound samples. This enables the device to separate speech from background noise with unprecedented accuracy.
Latest Model: Oticon Intent
The Oticon Intent represents the pinnacle of Oticon’s technology in 2025. It builds on the strengths of past models like Oticon Real and Oticon More, introducing:
- AI-Powered Deep Neural Network Processing
The DNN learns from real-world listening environments, helping the brain focus on voices while naturally blending background sounds. - 4D Sensors for Lifestyle Adaptation
The hearing aid detects head and body movement, conversation activity, and environment type, then automatically adjusts to provide optimal sound. - Improved Speech Clarity in Noise
Even in busy restaurants, crowded events, or windy outdoor spaces, Intent maintains speech understanding. - Seamless Bluetooth LE Audio & Auracast™ Support
Stream audio directly from compatible devices and tap into next-generation broadcast audio systems.
📌 Read more: Oticon Hearing Aids – Costs, Models, and Features
Core Oticon Technologies
Oticon’s hearing aids are built with a combination of hardware precision and software intelligence:
- BrainHearing™ – Mimics how the brain processes sound for more natural listening.
- OpenSound Navigator™ – Continuously scans your surroundings, reducing disruptive noise while keeping important sounds accessible.
- Speech Guard E – Maintains speech clarity even when sudden loud noises occur.
- Deep Neural Network (DNN) – Trained with millions of real-life sounds to deliver optimal speech-in-noise performance.
- Polaris R™ Platform – The high-speed chip powering Oticon’s most advanced features, including the new Intent line.
Design, Comfort, and Personalization
- Custom-Fit & Discreet Styles – Choose between behind-the-ear (BTE), receiver-in-canal (RIC), and custom in-the-ear (ITE) models.
- Multiple Colors – Match your hearing aids to your hair, skin tone, or style preference.
- All-Day Comfort – Lightweight designs and moisture-resistant coatings ensure durability and comfort.
Connectivity & Apps
Oticon hearing aids connect seamlessly to smartphones, TVs, and computers via Bluetooth LE Audio.
- Oticon Companion App
Formerly the Oticon ON app, this updated 2025 app offers:- Remote fine-tuning from your audiologist
- Location-based settings
- Battery monitoring
- Sound quality adjustments
- Hearing aid “Find My Device” feature
🔗 Check phone compatibility here: Oticon Device Compatibility
Benefits for Wearers
Oticon hearing aids are known for:
- Superior speech understanding in noise
- Reduced listening effort
- Natural, immersive sound
- Comfortable, all-day wearability
- Modern connectivity and streaming
Company at a Glance
- Founded: 1904, Denmark
- Parent Company: Demant A/S
- Global Reach: Sold in over 100 countries
- Research Commitment: Oticon invests heavily in neuroscience-driven hearing research through the Eriksholm Research Centre.
Conclusion
If you want a future-ready hearing aid brand that blends neuroscience, AI, and user-friendly design, Oticon is one of the best choices in 2025. With the new Oticon Intent, powered by a deep neural network, you’ll experience clearer speech, less fatigue, and a more natural listening experience — even in the noisiest environments.
💡 Tip: Always consult a licensed audiologist to ensure your hearing aid is programmed for your unique needs.
📌 See current Oticon prices: ZipHearing Oticon Pricing